Logo design

How does it work — what is the logo design process?

First I’ll ask you to complete my Brand Building Workbook, which is a comprehensive step-by-step guide that will enable you to develop a clear branding strategy, as well as specifications that I can draw on to create your logo.

Once I’ve got a good understanding of your business brand, I’ll start developing 3 logo design concepts for you to review and provide feedback on.

On receipt of your feedback, I will fine-tune your preferred concept as per your requested changes and provide you updated design options until you make a decision on your final preferred logo.

Brand Building Workbook

What you will get

A professional logo you’ll be proud of and be able to trademark if you want to

A basic logo design package includes:

  • A vector logo which retains sharp resolution regardless of size (EPS, PDF & SVG)
  • 6 logo images in various sizes for use in online applications
  • A square version of your logo for use on social media
  • A brand icon for use on your website
  • A​n A4 brand guide sheet with details of your brand colours and fonts

NOTE:  I can also develop a more comprehensive Brand Guidebook (PDF) ​outlining​ your logo usage guidelines, brand colours, fonts​, graphics, etc. to ensure your brand is applied consistently across all your marketing collateral.

Additional to your logo design, a branding package typically includes:

  • Business card design
  • Letterhead / stationery design (for print or digital, e.g. Word template)
  • Other marketing collateral such as brochure, PowerPoint template, capability statement, WordPress website, social media imagery, etc.

Below are a few samples of logos I’ve designed for clients
across a variety of businesses and industries.

Logo Open Door Business Solutions
Optimal Agent - Offisite assistance for real estate agents
Optimal Agent - Offisite assistance for real estate agents
Korryn Haines
Shauna Upson Copywriter
Bayside Cool Air & Refrigeration
Pepper Potts Virtual Angel
Connect to Real Love
Maximum Effort Boxing & Fitness
Kate Duck Words Work Copywriter Sunshine Coast QLD Australia
Blackbird & Foster
Nova Psychology
Alleviate Pain
Harry Key - The System
Spoken Memories by Lyndal Harris
Jenny Wren Wellnesss
Spoken Memories by Lyndal Harris
KEAN Office Solutions Australia
Helen Clark
Victoria Point Barber Shak
off-site Reception
Logo-Gerd-Koidl Art Studio
Beyond the Maze QLD Australia
Ledger Ladies Bookkeeping
Flourish PA
Eloquent Weddings & Events
Dawn Cady
Holiday Accom Bundeena
{Working with Evelyne was an absolute pleasure. Evelyne designed my logo, business cards and brand colour guide for Kate Duck Words Work. While clearly skilled in her field what impressed me most was the way that she captured what was important to me, resulting in a product was not just aesthetically pleasing but rang true to my authentic self. Evelyne also made a number of site tweaks so that my new look and feel had a more polished home and I had a more professional face to present to the world.
Kate Duck
{I was recommended by a member of a website group, to reach out to Evelyne Matti to help me design my logo, as she had been so great with their company. Not only did Evelyne design my logo, after patiently putting designs forward for me to choose from, she also went on to design my website. Nothing was ever too much trouble for her, and it was such a relief to know I had my website in good hands. I cannot recommend Evelyne highly enough, and indeed have recommended her on to others, and they have been delighted too. You will be so happy with the results.
Theresa Pendergast
{With Evelyne's help I'm now standing out front and centre of my branding in a way that truly reflects me I used Evelyne Matti recently for my new branding and website development project. I chose eMatti because I have been impressed with her previous work for my clients and other business owners in my industry that I have seen transformed through Evelyne's work. I found working with Evelyne to be extremely straightforward, clear, concise and full of guidance and options that delivered everything I was hoping for and more. Since rolling out my new branding across my business, especially my digital footprint, I have had numerous comments from clients and potential clients saying how much they love my branding and how much it truly reflects me and my style of business. I can't recommend Evelyne and her services highly enough.
Korryn Haines
Administration and Tech Consultant KORRYN HAINES
{Evelyne has been instrumental in the branding for my start up, Townsville Family Life. With a logical and systematic approach to delving inside the sometimes crazy, chaotic mind of a solopreneur — who knows what she wants to convey, knows how she wants to be seen as by her target market, but has no idea how to bring the two together. Evelyne achieved this perfectly for me. I cannot recommend her enough to anyone seeking to get their branding created by a passionate branding professional.
Amanda Bell
{I have some good news. I found out yesterday that my pre-qualification application has been successful in nine of the categories that I had applied for, which is an excellent outcome. Thank you for your help and guidance, and for motivating me along the way. I couldn’t have done it without your support.
David McKay
{One hour of your time is worth more than 10 hours because of the depth of experience and efficiency you bring to achieve the desired outcomes. You have an exceptional ability to prepare winning tenders. Having won several tenders now with your excellent services, I can relax knowing that I can rely on your complete understanding of the mandatory criteria and technical requirements to produce documents that are compliant in content and have visual appeal.
Karen Armstrong
{There have been few people along my journey that have been very instrumental to my success. You being one of them. So thank you for your services and words of wisdom. Truly appreciate you by my side.
Naz Randeria